Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts

Friday, June 20, 2014

Never Too Busy for Courtesy

By Pam Hadder

The Blame Game
Some blame it on technology, some blame it on the fast pace of living, and some blame it on an uncertain economic future, but basic courtesy is falling by the wayside - on that point most of us can agree!  You will have your own examples, but maybe you can relate to some of these: no response to emails, voice mail hell versus living voices, and service people who begin talking before you can communicate your needs.  At SWJ, we still believe that basic courtesy is essential, so regardless of the underlying causes, we are never too busy or too jaded for basic courtesy.  Not only does courtesy assist with efficient use of time and resources, courtesy is noticed and appreciated and it builds collegial relationships; whether by digital communication, by phone or in person.  Committing to basic courtesy shows our respect for others and that we appreciate their time and contribution.  Basic courtesy is the first vehicle we use to acknowledge other human beings - it tells others that they matter.

Everything New is Old Again
It's not NEW - the trend began several years ago.  SWJ used to send out seasonal promo items to key suppliers and clients.  Although we sent thousands, we could count the thank you responses on one hand! After years of this we have opted to support a select number of worthwhile community causes instead.  For example, donations to a local theatre group working for social justice, a pizza party for a core area daycare or educational support for a single parent.  We find that these small gestures of support are always acknowledged with a sincere thank you.  However, when we mail out correspondence of any kind - supplier client, personal or service - we are somewhat mystified as to why people do not acknowledge receipt. It takes repeated follow up by phone or email to cajole, or sometimes extrude, a response. We hate to use the dreaded "Request a Delivery Receipt" or "Request a Read Receipt" but sometimes, in a critical business context, we have to resort to robotic insistence for some acknowledgement.

Bucking the Trend
I recently read in an online forum that if we are frustrated by the epidemic lack of basic courtesy, we can address the problem by: a) committing to basic courtesy ourselves; and by b) embracing random acts of courtesy every day - such as opening a door for a busy parent with kids in tow, taking out garbage for an elderly or infirm neighbour, letting a car merge into a busy traffic lane, or stopping to allow pedestrians to safely cross a street versus rushing to turn our vehicles ahead of them.

WE Still Matter
Yes, we are all working harder with greater uncertainty - and yes, technology is training us all to be knee-jerk reactionaries who sometimes confuse social media with in-person realities. Rather than normalizing aggression and rudeness, consider that basic lesson of leadership; we are each capable of influence and our actions affect others, whether or not we consciously connect to or buy into those impactful realities.

Tuesday, May 14, 2013

Perpetual Interview???

By Pam Hadder
Through thick and thin, the majority of our core business has come via referral – a natural byproduct of work well done.  However, SWJ President, Wendy j., once remarked on how working in our industry is like being on an endless job interview. It is true that sometimes there is a sense of having to prove oneself, despite repeated demonstrations of ability! So, like other firms, we have been known to compete for business.  Enter the world of RFQs and proposals – oftentimes a dark-skied place of fuzzy lines, fiery hoops and highway robbers!

Sound less than appealing?  Well, truth be told, very few of the current RFQs that cross our path are properly written and administered – we are becoming increasingly wary and discriminating of any RFQ/RFP offers. Typically what unfolds is an unrealistic list of demands, at times even including the supply of our recommended strategy and creative solutions – all this without payment, and within short timelines.  Some false assumptions are at play here:  a) we work for free, even though no one else does, and b) we are willing to compromise professional standards and ethics for the almighty dollar. 

People pay us for our strategy and for our creative ideas, that’s our bread and butter!  Consider if you needed life-saving surgery, would you ask the surgeon to do a demo for you before you committed to the procedure?  What about a meal in an established restaurant known for its signature salad – would you demand the recipe?  How about electrical services – would you try and dicker with the red seal professional about his approach?  If so, you are NOT our potential client.  As a very basic first step, there needs to be a climate of trust and respect before we agree to move forward with any new client.

Maybe you’ve been “burnt” before?  We agree that our field has become over-run with posers and talkers. In one month alone we had three clients come to us, all of whom had been underwhelmed by the same web firm.  They had each spent thousands and did not yet have what they were promised – like them, we were rather astounded!  Obviously the web firm had a very effective salesperson, and a sketchy implementation process. As such, we recommend that you do your homework – ask about relevant work samples, ensure that you are clear about your budget and expectations, and don’t fall prey to the “friend-of-a friend” mentality. The bottom line is you need capability, integrity and results.

Want to work with us?  We are friendly, good-natured people with extraordinary passion and purpose in our chosen field: strategic marketing and advertising.  We will work alongside you and your team within your defined budgets and timelines to help you achieve your personal and business goals.  We can also guide you through a strategic process to define goals and priorities and/or refine existing goals. Most of all, our solutions are timely and effective – and we can demonstrate real results, proving the effectiveness and value of our strategy and tactics.

Since 1999, we have lived and breathed our corporate motto: On time. On budget. On strategy. Life is just too short for mediocrity.  We are interested in partnering with like-minded individuals to achieve meaningful, powerful business results, while opting out of futile dances with disrespectful, disengaged thinkers. From where we stand, the time for interviews is over – we’re ready to work; now how may we help you?

Monday, April 8, 2013

Working Naked Day and Other Crazy Holidays

By Wendy J. Miller
Who knew that February 1 has been celebrated as Working Naked Day since 2010?  It was created by  home office expert Lisa Kanarek created the event to celebrate the sort of freedoms that one gets from working at home. She could have gone with “Work in Pajamas Day” but she was trying to make a serious statement.

I felt so bad missing Working Naked Day so I thought I’d better check what “special” holidays there are in April.  Here’s what I found:

April 2013 Daily Holidays, Special and Wacky Days:
1.       April Fool's Day
2.       Dyngus Day 
5.       Children's Book Day
7.       Reconciliation Day
9.       Tweed Day
14.   Go for Broke Day  
25.   Golfer's Day 
30.   Big Wind Day 
32.   Scrabble Day
33.   Ex Spouse Day
45.   National Cheeseball Day     
56.   Lover's Day
64.   World Penguin Day  
68.   Babe Ruth Day
74.   Greenery Day

Come on!  How crazy are some of these?  Notice there isn’t a Puddle Jumping Day - yet...