By Pam Hadder
The Blame Game
Some blame it on technology, some blame it on the fast pace of living, and some blame it on an uncertain economic future, but basic courtesy is falling by the wayside - on that point most of us can agree! You will have your own examples, but maybe you can relate to some of these: no response to emails, voice mail hell versus living voices, and service people who begin talking before you can communicate your needs. At SWJ, we still believe that basic courtesy is essential, so regardless of the underlying causes, we are never too busy or too jaded for basic courtesy. Not only does courtesy assist with efficient use of time and resources, courtesy is noticed and appreciated and it builds collegial relationships; whether by digital communication, by phone or in person. Committing to basic courtesy shows our respect for others and that we appreciate their time and contribution. Basic courtesy is the first vehicle we use to acknowledge other human beings - it tells others that they matter.
Everything New is Old Again
It's not NEW - the trend began several years ago. SWJ used to send out seasonal promo items to key suppliers and clients. Although we sent thousands, we could count the thank you responses on one hand! After years of this we have opted to support a select number of worthwhile community causes instead. For example, donations to a local theatre group working for social justice, a pizza party for a core area daycare or educational support for a single parent. We find that these small gestures of support are always acknowledged with a sincere thank you. However, when we mail out correspondence of any kind - supplier client, personal or service - we are somewhat mystified as to why people do not acknowledge receipt. It takes repeated follow up by phone or email to cajole, or sometimes extrude, a response. We hate to use the dreaded "Request a Delivery Receipt" or "Request a Read Receipt" but sometimes, in a critical business context, we have to resort to robotic insistence for some acknowledgement.
Bucking the Trend
I recently read in an online forum that if we are frustrated by the epidemic lack of basic courtesy, we can address the problem by: a) committing to basic courtesy ourselves; and by b) embracing random acts of courtesy every day - such as opening a door for a busy parent with kids in tow, taking out garbage for an elderly or infirm neighbour, letting a car merge into a busy traffic lane, or stopping to allow pedestrians to safely cross a street versus rushing to turn our vehicles ahead of them.
WE Still Matter
Yes, we are all working harder with greater uncertainty - and yes, technology is training us all to be knee-jerk reactionaries who sometimes confuse social media with in-person realities. Rather than normalizing aggression and rudeness, consider that basic lesson of leadership; we are each capable of influence and our actions affect others, whether or not we consciously connect to or buy into those impactful realities.
Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
Friday, June 20, 2014
Tuesday, May 14, 2013
Perpetual Interview???
By Pam Hadder
Through thick and thin, the majority of our core business
has come via referral – a natural byproduct of work well done. However, SWJ President, Wendy j., once
remarked on how working in our industry is like being on an endless job interview. It is true that
sometimes there is a sense of having to prove oneself, despite repeated
demonstrations of ability! So, like other firms, we have been known to compete
for business. Enter the world of RFQs
and proposals – oftentimes a dark-skied place of fuzzy lines, fiery hoops and
highway robbers!
Sound less than appealing? Well, truth be told, very few of the current RFQs
that cross our path are properly written and administered – we are becoming
increasingly wary and discriminating of any RFQ/RFP offers. Typically what unfolds
is an unrealistic list of demands, at times even including the supply of our
recommended strategy and creative solutions – all this without payment, and within
short timelines. Some false assumptions
are at play here: a) we work for free,
even though no one else does, and b) we are willing to compromise professional
standards and ethics for the almighty dollar.
People pay us for our strategy and for our creative
ideas, that’s our bread and butter!
Consider if you needed life-saving surgery, would you ask the surgeon to
do a demo for you before you committed to the procedure? What about a meal in an established
restaurant known for its signature salad – would you demand the recipe? How about electrical services – would you try
and dicker with the red seal professional about his approach? If so, you are NOT our potential client. As a very basic first step, there needs to be
a climate of trust and respect before we agree to move forward with any new
client.
Maybe you’ve been “burnt” before? We agree that our field has become over-run with posers and talkers. In one month alone we had three clients come to us, all of whom had been underwhelmed by the same web firm. They had each spent thousands and did not yet have what they were promised – like them, we were rather astounded! Obviously the web firm had a very effective salesperson, and a sketchy implementation process. As such, we recommend that you do your homework – ask about relevant work samples, ensure that you are clear about your budget and expectations, and don’t fall prey to the “friend-of-a friend” mentality. The bottom line is you need capability, integrity and results.
Maybe you’ve been “burnt” before? We agree that our field has become over-run with posers and talkers. In one month alone we had three clients come to us, all of whom had been underwhelmed by the same web firm. They had each spent thousands and did not yet have what they were promised – like them, we were rather astounded! Obviously the web firm had a very effective salesperson, and a sketchy implementation process. As such, we recommend that you do your homework – ask about relevant work samples, ensure that you are clear about your budget and expectations, and don’t fall prey to the “friend-of-a friend” mentality. The bottom line is you need capability, integrity and results.
Want to work with us?
We are friendly, good-natured people with extraordinary passion and
purpose in our chosen field: strategic marketing
and advertising. We will work alongside
you and your team within your defined budgets and timelines to help you achieve
your personal and business goals. We can
also guide you through a strategic process to define goals and priorities
and/or refine existing goals. Most of all, our solutions are timely and
effective – and we can demonstrate real results, proving the effectiveness and
value of our strategy and tactics.
Since 1999, we have lived and breathed our corporate
motto: On time. On budget. On strategy. Life
is just too short for mediocrity. We are
interested in partnering with like-minded individuals to achieve meaningful,
powerful business results, while opting out of futile dances with
disrespectful, disengaged thinkers. From where we stand, the time for
interviews is over – we’re ready to work; now how may we help you?
Monday, April 8, 2013
Working Naked Day and Other Crazy Holidays
By Wendy J. Miller
Who knew that February 1 has been celebrated as Working Naked Day since 2010? It was created by home office expert Lisa Kanarek created the event to celebrate the sort of freedoms that one gets from working at home. She could have gone with “Work in Pajamas Day” but she was trying to make a serious statement.
April 2013 Daily Holidays, Special and Wacky Days:
Who knew that February 1 has been celebrated as Working Naked Day since 2010? It was created by home office expert Lisa Kanarek created the event to celebrate the sort of freedoms that one gets from working at home. She could have gone with “Work in Pajamas Day” but she was trying to make a serious statement.
I felt so bad missing Working Naked Day so I thought I’d
better check what “special” holidays there are in April. Here’s what I found:
April 2013 Daily Holidays, Special and Wacky Days:
2. Dyngus Day
9. Tweed Day
13. Tell a
Lie Day
14. Go
for Broke Day
19. No Housework Day
20. World
Health Day
21. All
is Ours Day
25. Golfer's Day
30. Big
Wind Day
32. Scrabble
Day
33. Ex
Spouse Day
38. Patriot's Day
51. Look
Alike Day
53. Kindergarten
Day
56. Lover's
Day
68. Babe Ruth Day
70. Tell
a Story Day
74. Greenery
Day
Come on! How crazy
are some of these? Notice there isn’t a
Puddle Jumping Day - yet...
Labels:
advertising,
April,
astronomy,
Babe Ruth,
golfers,
holidays,
juggler,
marketing,
peanut butter,
penguins,
pet owners,
popcorn,
Richter Scale,
strategy,
SWJ,
Winston Churchill,
working naked,
zucchini
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